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A little bit
about us

Every smile counts.

We like to think every smile counts, which is why we designed sending a Smile Box gift to be quick, easy, personalised and most importantly, affordable.

Having treats combined with a gift card, personalised message and quick delivery, it’s a powerful way to make someone smile. We're so confident of this that we absolutely guarantee smiles when a Smile Box is delivered!

Founded in 2017: the side-hustle

Smile Box was founded in late 2017 by Hannah and Tom, when they realised there was little available in affordable gifts to send to someone for when it's the thought that counts.

Originally starting as a side-hustle in the corner of their tiny one-bedroom unit in Auckland, Hannah & Tom opted in early 2018 for a life-style change and made the big shift to the other end of the country to base themselves amongst the lakes and snow-capped mountains of Lake Hāwea (near Wānaka).

During 2018 to 2020, Smile Box operated from a spare bedroom within their home in Lake Hāwea, with team members coming into the house to fulfil orders and the posties picking up sometimes hundreds of packages a day. The business was at this time still very much a side-project with both Hannah and Tom still working their separate day jobs.

With the arrival of their son, Lochie, in late 2020, along with Lucy, their crazy-energetic border-collie, Hannah & Tom knew that things had to change.

2021: the move out of home and a growing team

In early 2021, Hannah & Tom decided it was time to give Smile Box a proper 'push' and try and make the business more than just a side-hustle.

They made the scary decision to leave the security of their day-to-day jobs and moved the business out of home and into some dedicated commercial premises in Wānaka. They were now working on the business full-time, alongside the rest of the Smile Box team.

Within months, the Smile Box team tripled in size and Smile Boxes were being sent thick and fast around NZ and beyond.

2021 also saw the launch of Smile Box's Raise a Smile charitable fund - raising money to help charitable causes & organisations around the country.

2022: new premises (again) and looking beyond our borders

In early 2022 (less than a year after moving into their first commercial space), Hannah & Tom had no choice but to move Smile Box into bigger premises, as they had simply outgrown the existing space!

The new premises (this time a proper warehouse!) is setting the stage for the next phase of growth, which includes more products (now that there's the space to store them) and also looking at international growth into Australia and beyond.

Our Charitable Fund

Raise a Smile

With every Smile Box sent, a small portion of the proceeds goes into our Raise a Smile charitable fund.

This fund then gets donated throughout the year to various charitable causes & organisations around New Zealand.

Learn more

Don't just take it from us...

Over our five years of spreading smiles we've been humbled with amazing feedback from all walks of life, including from many awesome Kiwi businesses, which tells us we must be doing something right!

Click below to view some of our 8,000+ five-star reviews.

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Contact us

If you have any feedback, comments or questions, feel free to get in touch with the team.